A Brand That Stands Apart
Client
Industry
Role
Hennepin County
(Minneapolis + Surrounding Suburbs)
Government
Graphic Design and Brand Consulting
Brief
Create a stand-out visual identity, style guide, and “vibe” for census efforts and mncounts.com in two weeks, using bold geometric shapes.
Solution
Designed a bold, approachable brand and assets, incorporating a playful, underutilized neon color palette that stands out.
Services
Art Direction, Graphic Design, Visual Guidelines, Merchandise, Signage, and Web Graphics
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Process
Worked with local representatives to create a stand-out brand for Hennepin County's Complete Count campaign. By leaning into geometric shapes, we built a customized brand to localize efforts on the Northside of Minneapolis.
Visual Identity //
I used an expressive electric palette in combination with geometric patterns, inspired by neon arcade signs and the 90s party aesthetic.
The playful shapes in combination with organic strokes add a human touch to an otherwise predictable and stodgy design category. The shapes can be used alone or grouped to create cohesive textures that give a subtle nod to ideas and people coming together.

