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A Brand That Stands Apart

Client 

Industry

Role

Hennepin County

(Minneapolis + Surrounding Suburbs)

Government

Graphic Design and Brand Consulting

Brief

Create a stand-out visual identity, style guide, and “vibe” for census efforts and mncounts.com in two weeks, using bold geometric shapes.

Solution

Designed a bold, approachable brand and assets, incorporating a playful, underutilized neon color palette that stands out.

Services

Art Direction, Graphic Design, Visual Guidelines, Merchandise, Signage, and Web Graphics

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Process

Worked with local representatives to create a stand-out brand for Hennepin County's Complete Count campaign. By leaning into geometric shapes, we built a customized brand to localize efforts on the Northside of Minneapolis.

Visual Identity //

I used an expressive electric palette in combination with geometric patterns, inspired by neon arcade signs and the 90s party aesthetic.

The playful shapes in combination with organic strokes add a human touch to an otherwise predictable and stodgy design category. 
The shapes can be used alone or grouped to create cohesive textures that give a subtle nod to ideas and people coming together. 

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Census concepts-01.png

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